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Introduction to Direct and Digital Marketing

The Institute of Direct and Digital Marketing (IDM) is the UK’s only government-approved institute for the professional development of direct and digital marketers, with qualifications that are recognised globally.

• Fundamentals of direct and digital marketing
• Situation analysis and setting SMART objectives
• Introduction to Search Engine Optimisation (SEO)
• How insight is gained and used
• Profiling and segmentation – the basis of good direct marketing

The IDM is passionate about equipping current and future generations of marketers with the latest skills and knowledge from the profession.

Mike Cornwell - CEO, The IDM

IOC Athlete MOOC

The IOC Athlete MOOC is an online learning platform created in partnership with the International Olympic Committee. Elite athletes face a real challenge in trying to further their education whilst focusing on their sporting career. Recognising this challenge, the IOC commissioned us to develop and deliver free, engaging, educational content to athletes worldwide.

With new material being developed on a monthly basis, you will be able to learn about subjects such as:

• Smarter eating for better performance
• Athlete career transition
• Can champions be made?

Introduction to Business and Management

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This course provides an introduction to the principles of effective people and resource management and basic management skills. With material taken directly from accredited courses you will learn about:

• Introduction to effective management principles
• Employing people
• Managing employee performance
• Time management and crisis management

A great business builds for sustained success by focusing on how it hires, retains and inspires its people.

Kay Andrews - Executive Director at Agilisys

Introduction to Project Management

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This course provides a practical learning experience to understand project management methodologies. With material taken directly from accredited courses you will learn about:

• Setting up projects for success
• Creating project plans
• Project tracking, monitoring and reporting
• Managing risks and issues
• Communication within a project environment

The success or failure of any company depends on its ability to plan and execute its most important projects. Those interested in learning about Project Management should try Qualt.

David Buchanan - Director at Matterhorn Project Management

Introduction to Internet and Web Design

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This course provides a practical learning experience to understand web design principles and internet fundamentals. With material taken directly from accredited courses you will learn about:

• Installing/Activating, internet fundamentals and site planning
• Building a site and text formatting
• Design principles and graphic design
• Creating a complete web standards site and productivity features
• Adding/styling page features and publishing/managing sites
• Advanced Web Development: HTML5, CSS3, and CSS3 Media Queries

The digital landscape is changing at a rapid pace, meaning existing digital marketers and web developers need to keep pace with the latest technology and trends, but also that the door is open for those embarking on new careers to be effective quickly. In that context Qualt feels extremely relevant.

Louis Warner - CEO at Contentive

Introduction to Communication Skills

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This course provides a practical learning experience to understand effective communication and presentation methods and skills in a business context. With material taken directly from accredited courses you will learn about:

• Methods of communication
• Presentation skills
• Non-verbal communication
• Effective meetings

How we communicate in our business relationships plays a huge part in defining how successful we are in achieving our career ambitions and company goals.

Kim Nguyen - Director of Marketing & PR at Technology Trust